History of Durbin
1938 Durbins begin farming
1961 Durbin Farms opens market on
1987 Yogurt Shop added
1994 Homemade ice cream added
1994 Mr. Durbin passes away;
Steve Wilson buys farm.
1996 Mail Order added
1999 Durbin Farms website opens
2007 Durbin Farms Website updates
and becomes full e-commerce online market.
Boutique added to Durbin Farms market
Steve Wilson shows
peaches grown on the farm in 1982
quality fruit and selling this fruit directly to the
Durbin Farms began over seventy years ago, when Marvin
and Mary Durbin developed an interest in fruit farming.
After much study and travel, they decided to base their
farming business on growing high quality fruit and
marketing this fruit directly to the consumer. Although
this concept doesn't seem that outrageous, the average
farm grew more for quantity than for quality. Also,
farmers generally preferred to sell their produce
wholesale and leave the business of selling to consumers
to someone else.
The first retail location was a small roadside stand on
Highway 31 approximately one mile south of Thorsby.
After several years at this location, word came of the
new interstate. The Durbins quickly purchased land at
the Clanton exit of the soon-to-be I-65 interstate.
As with any business, there have been setbacks. In 1955,
the fruit crop was completely wiped out due to a late
freeze. In 1969, a tornado demolished the fruit market
building. Then on July 3, 1979, a fire in the night in
midseason left the entire place covered with soot and
smoke damage. However, despite these obstacles, growth
has been continuous.
Over the years, the Durbins have had different farm
managers. In 1982, Steve Wilson came on board. With a
degree in Agriculture from Auburn University and with
years of experience in farming, real estate and lending,
Mr. Wilson had both the farming and business experience
needed to keep Durbin Farms in a state of positive
growth. Under his guidance, the farm grew and business
In 1987, the decision was made to add a Yogurt Shop to
the fruit market. Serving Colombo frozen yogurt and
fresh fruit, the Yogurt Shop was an instant hit. In
1994, in response to customer demand, Durbin Farms began
making its own ice cream. The combination of a high
quality cream and sugar-sweet Durbin Farm's fruits was
and still is out-of-this-world!
Every year brings changes to the farm and retail market.
In 1994, Mr. Durbin passed away. After much
soul-searching, Mrs. Durbin decided to sell Durbin Farms
to Steve Wilson.
Durbin Farms continues to uphold the tradition and
values set by the Durbins long ago. As more small farms
are bought out by larger farms or are forced to close
due to competition from larger farms, Durbin Farms is an
anomaly. It remains a small farming business that is
thriving--even in our changing times. Much of this
success is due to the principles originally set by the
Durbins: Grow the best quality fruit possible and make
sure the customer's needs come first.
Today's current owners,
Danny and Judy Jones currently keep the tradition alive
of Durbin Farms and the rich heritage from the past
years. Stop by and see them today - you'll be glad